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A published article could be said to be biased if it did not give a balanced viewpoint. For example, a dubious motor car dealer might try to sell you a car, listing in the advertisement all the good points (such as “one owner, regularly maintained, taxed and MOT tested”, etc) but failing to mention bad points such as the amount of pollution the car produces, or the fact that the car had done
over 120 000 miles, etc.