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All main topics / Economics / Marketing / Mark 3000 Exam 2
What are the four types of consumer products?  define each, give examples
Convenience - duh (candy, soda)

Shopping - usually more expensive than convenience; further broken down into Homogenous and Heterogeneous products.  (tv, washer dryer, furniture)

Specialty - reluctant to accept substitutes for; brands important

Unsought - unknown product or product buyer does not actively seek (funeral stuff, insurance, preparation H)
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Flashcard info:
Author: savhighsmith
Main topic: Economics
Topic: Marketing
School / Univ.: UGA
City: Athens
Published: 14.12.2010




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