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35
What are the four types of consumer products? define each, give examples
Convenience - duh (candy, soda)
Shopping - usually more expensive than convenience; further broken down into Homogenous and Heterogeneous products. (tv, washer dryer, furniture)
Specialty - reluctant to accept substitutes for; brands important
Unsought - unknown product or product buyer does not actively seek (funeral stuff, insurance, preparation H)
Shopping - usually more expensive than convenience; further broken down into Homogenous and Heterogeneous products. (tv, washer dryer, furniture)
Specialty - reluctant to accept substitutes for; brands important
Unsought - unknown product or product buyer does not actively seek (funeral stuff, insurance, preparation H)
Flashcard info:
Author: savhighsmith
Main topic: Economics
Topic: Marketing
School / Univ.: UGA
City: Athens
Published: 14.12.2010