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54
Charakteristika und Marketing-Reaktionen
| Characteristic | Marketing Response |
| Intangibility (Nicht-Greifbarkeit) | Provide tangibility (appearance), Employee uniforms, Logo, Web sites, Advertising |
| Perishability (Vergänglichkeit) | Adjust pricing (influence demand) / Adjust service (match demand) |
| Variability (Unterschiedlichkeit) | Qualitätsmanagement, Service guarantees, Gap analysis |
| Inseperability (Untrennbarkeit) | Train employees (service), Explore means for disintermediation |
Flashcard info:
Author: sundance
Main topic: BWL
Topic: Marketing
School / Univ.: KIT
City: Karlsruhe
Published: 12.04.2010