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In SPSS, you want your variable values to take on numeric values.

So if you were collecting eye color, you would assign "codes" to different colors

1 = blue
2 = green
3 = brown
4 = hazel
5 = other

and then store the number value associated with the color in the dataset

The assignment above would be recorded in your CODEBOOK for reference. And assigned to the VARIABLE LABEL.