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This international marketing plan assignment gives you the opportunity to practice developing an integrated business and marketing strategy for a global product of your choice. It also helps you develop a strong business-oriented written proposal and communication expertise. As the course progresses, you will be developing each of the elements of this marketing plan. Good marketing plans come in many different formats.
For this plan you are marketing an existing product to a country different than where you live. Ideally the product should not be in the country already.
You can use the Internet, online library resources, and other electronic sources available to you. You also have many other sources of potential information:
•Internal, non-proprietary company information