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Question 1.1. (TCO 9) Moving towards a One Planet economy will include all of the following except for: (Points : 4)
use of social marketing campaigns to promote sustainable behaviors among citizens and consumers.
encouraging the development of social enterprises and community-based businesses.
minor investment in sustainable energy technologies to reduce dependence on oil and red emissions.
development of more localized, small scale, low-impact solutions to meet needs in food and construction.
Question 2.2. (TCO 8) To overcome the barriers and make changes towards sustainability marketing management, all of the following essentials are required except for: (Points : 4)
a committed CEO.
change agents.
government regulation.