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Alle Oberthemen / BWL / International Marketing Management / imm
22
Fitzgerald-Paire Incorporated, a major producer of heavy construction equipment, has recently won a contract to provide machinery to be used in an ambitious program to bring water to the Sahara Desert by constructing a network of canals. The firm:

a)will be able to fill the order from its existing stock of products, origionally intended for the U.S. market

b)must build a new factory in the Sahara to produce the machinery

c)will be able to supply the order from a stock of machinery resulting from a cancelled order from a Swedish customer

d)must make extensive modifications to the product to enable it to operate in the hostile desert conditions
d
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Karteninfo:
Autor: Kealein
Oberthema: BWL
Thema: International Marketing Management
Schule / Uni: Hanze Hogeschool
Ort: Groningen
Veröffentlicht: 09.11.2010

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