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to advertise sth
advertising: concept /ˈædvə(r)ˌtaɪzɪŋ/
advertisement: countable  /ədˈvɜː(r)tɪsmənt/
advert /ˈædvɜː(r)t/
ad

My friend works in advertising

to plug sth
to try to make people interested in a book, film, idea etc by talking about it in an enthusiastic way, especially on a radio or television programme

They’re really here to plug their new album.

flyer
an announcement or advertisement that is printed on a sheet of paper and given to people

Someone was handing out flyers advertising the local sales.

trailer  /ˈtreɪlə(r)/
an advertisement for a film or television programme that shows a short part of that film or programme

sandwich board
a pair of boards with advertisements on them, joined at the top and put over the shoulders of a person who walks around in a public place

sky writing

blurb/blɜː(r)b/
information printed on the outside of something, especially something for sale such as a book, to describe it or make it attractive to buy

to jump on the bandwagon subirte al carro de.../arrimarse al sol que mas calienta