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Alle Oberthemen / Economics / Marketing / MARK 3000 FINAL
55
These are the four strategies to promote services:
1. Tangible cues
2. Find a personal source of info
3. Strong company image
4. Communication after purchase

Explain each.
1. Tangible cues -  associate your service with something tangible, like Allstate's "You're in good hands" logo

2. Find a personal source of info - find someone the target audience can relate to, like a celebrity endorser

3. Strong company image - make sure retail locations are tidy and in working order

4. Communication after purchase - follow up afterwards (like a car salesman)
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Karteninfo:
Autor: savhighsmith
Oberthema: Economics
Thema: Marketing
Schule / Uni: UGA
Ort: Athens
Veröffentlicht: 14.12.2010

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