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•Assignment: Research Paper 1 – Successful & Failed Sustainability Marketing
Use DeVry Library Resources to research companies that have succeeded and those that have failed with sustainability marketing.Write a 500-word assessment in which a company that was successful with sustainability marketing measures is compared to one that was not.For the assessment, also consider the following:
•Why have marketers conventionally focused on the .homeworkminutes.com/question/view/80404/Devry-MKTG440-week-1-assignment#”>purchase phase of the consumption process?
•How can barriers to changing lifestyles and promoting more sustainable consumption be overcome?