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Alle Oberthemen / Marketing / Marketing / Marketing
45
Denkschablonen
Von einem Eindruck/Eigenschaft wird auf ein/e Andere/r geschlossen

Eindruck → Produktqualität (z.B. Preis → Produktqualität)

Irradation: von Einzeleindruck auf einen anderen Einzeleindruck schließen
z.B. Verpackung des Papiers → Frische des Brotes

Halo-Effekt: Von Gesamteindruck  wird auf Einzeleindruck geschlossen
z.B. Allgemeine Einstellungen zur Marke → Umweltfreundlich oder Reinigungskraft
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Karteninfo:
Autor: CoboCards-User
Oberthema: Marketing
Thema: Marketing
Veröffentlicht: 23.10.2014

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