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Alle Oberthemen / Economics / Marketing / MARK 3000 FINAL
58
There are three levels of Relationship Marketing.  They are Level 1, Level 2, and Level 3.  Explain each.
Level 1 - price discounts or incentives (Kroger Plus Card)

Level 2 - company designs services to specifically meet consumer's needs by learning about them

Level 3 - company gives other incentives that are not just financial (strippers?) that they cannot get anywhere else; often the most effective

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Karteninfo:
Autor: savhighsmith
Oberthema: Economics
Thema: Marketing
Schule / Uni: UGA
Ort: Athens
Veröffentlicht: 14.12.2010

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