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Vorteilsmatrix
Situation in der Branche:
- Patt
- Fragmentierung
- Spezialisierung (z.B. durch höchsten Kundennutzen hohe Preise)
- Volumen (z.B. durch Kostenführerschaft)
Positionierung über "Größe des Vorteils" und "Differenzierungsmöglichkeiten" (= Anzahl der Wettbewerbsvorteile).
Das Management ordnet die SGE den Feldern zu. In Feld "Volumen" wird der positive Zusammenhang zwischen Marktanteil und Rentabilität realisiert.
- Patt
- Fragmentierung
- Spezialisierung (z.B. durch höchsten Kundennutzen hohe Preise)
- Volumen (z.B. durch Kostenführerschaft)
Positionierung über "Größe des Vorteils" und "Differenzierungsmöglichkeiten" (= Anzahl der Wettbewerbsvorteile).
Das Management ordnet die SGE den Feldern zu. In Feld "Volumen" wird der positive Zusammenhang zwischen Marktanteil und Rentabilität realisiert.
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