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The major marketing mix tools are classified into four broad groups, called the four P’s of marketing:

Product – To deliver on its value proposition, the firm 
                must first create a need-satisfying market 
                offering.

Price – It must decide how much it will charge for the      
            offering and,

Place – how it will make the offering available to target
             consumers.

Promotion – It must communicate with target 
                    consumers about the offering and persuade them
                    on  its merits.