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7. If Mark Mars pays Hershey Foods Corporation for the right to use its name on his
line of T-shirts, then Mr. Mars is using which type of policy?
a. licensing
b. manufacturer’s branding
c. private branding
d. co-branding
line of T-shirts, then Mr. Mars is using which type of policy?
a. licensing
b. manufacturer’s branding
c. private branding
d. co-branding
a
