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5 stages within the diffusion process
1) awareness - individual becomes aware of "it"
2) interest - individual developes an interest in learning more
3) evaluation - an individual asks others for feedback
4) trial - an individual uses a sample, attends a rally, etc.
5) adoption - an indivudual may seek or respond to reinforcement of adoption decision
2) interest - individual developes an interest in learning more
3) evaluation - an individual asks others for feedback
4) trial - an individual uses a sample, attends a rally, etc.
5) adoption - an indivudual may seek or respond to reinforcement of adoption decision
Tags: ethics
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