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[Step 3] Develop and Evaluate Advertising Appeals
This is often expressed as a product's what? What reason does this step give to buy the product? Give a few examples of some product appeals.
This is often expressed as a product's what? What reason does this step give to buy the product? Give a few examples of some product appeals.
product's theme
emotional reason to buy
Examples:
Profit
health
love or sex
admiration
convenience
egoism
emotional reason to buy
Examples:
Profit
health
love or sex
admiration
convenience
egoism
Karteninfo:
Autor: savhighsmith
Oberthema: Economics
Thema: Marketing
Schule / Uni: UGA
Ort: Athens
Veröffentlicht: 17.11.2010