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Alle Oberthemen / HTW Consumer Behaviour / Marketing / Consumer Behaviour
39
perceived risk
purchase decisions with extensive research come along with perceived risk / belief that the product as negeate consequences:

-monetary risk
-functional risk
-physical risk
-social risk (how person is perceived by souroundings)
-psychological risk (self-respect, self-perception)
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Karteninfo:
Autor: CoboCards-User
Oberthema: HTW Consumer Behaviour
Thema: Marketing
Schule / Uni: HTW Chur
Ort: Chur
Veröffentlicht: 17.01.2015

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