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Alle Oberthemen / Management / MKT1 / MKT
76
10. American Express offers not only its traditional green cards but also gold cards,
     corporate cards, and even a black card, called the Centurian, with a $1,000 annual
     fee aimed at a small group of “superpremium customers.”  Which of the following
     marketing efforts is American Express following with their credit card policies?
     a.  macromarketing
     b.  segment marketing
     c.  niche marketing
     d.  self-marketing
c
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Karteninfo:
Autor: mariagrau25
Oberthema: Management
Thema: MKT1
Veröffentlicht: 07.04.2010

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