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the Diffusion process
1) explains how people adopt or reject change
2) reveals why major change is not accomplished in a brief time
3) reveals why it cannot be accomplished through news media alone
4) emphasizes why channels of interpersonal communication are the most effective
2) reveals why major change is not accomplished in a brief time
3) reveals why it cannot be accomplished through news media alone
4) emphasizes why channels of interpersonal communication are the most effective
Tags: Theory
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