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When publics are grouped by the way they behave toward messages and issues, what four types did Grunig identify?
1. All-issue publics - active on all issues
2. Apathetic publics - inattentive and inactive on all issues
3. Single-issue publics - active on a limited number of issues
4. Hot-issue publics - respond after becoming exposed to an issue
2. Apathetic publics - inattentive and inactive on all issues
3. Single-issue publics - active on a limited number of issues
4. Hot-issue publics - respond after becoming exposed to an issue
Tags: Models and Theories
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