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Alle Oberthemen / English / Marketing

ENGLa vocabulary "Marketing" (33 Karten)

Sag Danke
1
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to see or know something in advance
to anticipate
noun: anticipation
2
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to cause to become spread widely, e.g. “Due to modern communication technologies brands are ... more and more and they become uncontrollable.”
to disperse
3
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to release, e.g. “to ... a product”, “to ...a marketing campaign”
to launch
4
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to weaken or ruin by degrees, e.g. “to ... a brand”
to undermine
5
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an undertaking involving chance, risk or danger, e.g. “They embarked on a new business ...”
venture
6
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An official representative of a brand, e.g. “He works as a ... ...  for Red Bull”
brand ambassador
7
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a range of different brands associated with one umbrella company, e.g. “The Swatch Group has a very strong ... of brands”
porfolio
8
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the group of people for which a product, service or marketing campaign is designed
target audience
9
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performing activities that increase the value of goods or services
value creation
10
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having the power to mislead or trick
deceptive
noun: deception
11
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involving back-and-forth communication
interactive
12
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something that is controlling, often by artful or unfair means
manipulative
verb: to manipulate
noun: manipulation
13
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to settle problems through discussion, to solve problems that are left over (e.g. the marketing department is trying to ... its differences with the legal team)
to iron out
14
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to not draw attention to yourself, to go unnoticed
to fly under the radar
15
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to provide a product or service with a recognizable identity
to brand
noun: a brand
16
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to determine a profit on an investment through mathematical processes
to calculate return
17
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to create according to a plan, often in an artistic or highly skilled manner
to design
nouns: a design, designer (person)
18
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to utilize goods and services
to consume
noun: consumption
19
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to supply goods to stores and other businesses;
to distribute
nouns: distribution, distributor
20
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to convince by the use of arguments or evidence
to persuade
adj: persuasive
noun: persuasion
21
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to present for buyer acceptance through advertising, publicity, discounting, etc.
to promote
adj: promotion
22
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to meet a need or desire (e.g. to satisfy a consumer need)
to satisfy
noun: satisfaction
23
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activity used to attract attention to a product, as by announcements in media
advertising
verb: to advertise
24
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the wrapping in which a product is offered for sale
packaging
25
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a part or division (e.g. a market ...)
sector
26
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material support of an activity in return for advertising space (e.g. sports sponsorships)
sponsorship
27
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path through which products and services flow from sellers to consumers (e.g. from wholesalers to retail chains)
distribution channels
28
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a circumstance that creates disadvantages for new competitors trying  to enter the market (e.g. regulations, marketing conditions, patents)
entry barrier / barrier to entry
29
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the process of gathering and analyzing information about a market, product or service
market research
30
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the market for goods that are produced in large quantities
mass market
31
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the qualities and characteristics of a product (e.g. size, materials, functions)
product features
32
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an advertising technique in which companies pay for a prominent display of their products, often in films or T.V. (e.g. the star of a film drinking Pepsi in the opening scene)
product placement
33
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one that acts as an agent or link between two businesses
intermediary
Kartensatzinfo:
Autor: EstherRobinson
Oberthema: English
Thema: Marketing
Veröffentlicht: 09.01.2012
Tags: ENGLa
 
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