Get these flashcards, study & pass exams. For free! Even on iPhone/Android!

What kind of pricing is a business using if they charge $2.99 for an item?
a) penetration pricing
b) odd/even pricing
c) prestige pricing

Charging a high price on a product simply because of your brand name is what kind of pricing?

a) prestige pricing
b) penetration pricing
c) price skimming

Companies charge a high price when a new dvd or video game is released.  What kind of pricing are they using?

a) prestige pricing
b) penetration pricing
c) price skimming

Charging a low price to enter the market and build brand recognition is what kind of pricing?
a) price skimming
b) penetration pricing
c) prestige pricing
d) bundle pricing

When a company does a break-even analysis to know how many items they must sell to break-even they want to know fixed cost, variable cost, and _?
a) sales price
b) cost of production
c) none of the above