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Domain Trust
Domain Trust:

Inbound links

Background. Especially valuable are backlinks from Trusted domains. There are no hard and fast rules to determine the Trustrank of a domain, but generally links from authority sites like Wikipedia, Educational (*.edu, *.ac.uk), Goverment (*.gov), and Military (*.mil) organisations, popular social networks (Facebook, Twitter, Digg) and bookmarking sites (del.icio.us) can be safely assigned to Trusted sites.

With regard to less known websites, one should look at several factors -  in general if a website ranks high on competitive keywords for which they are optimised (titles, meta tags and/or page content), it’s a good prerequisite to a high Trust, but certainly not sufficient. You should also check  the backlinks of those sites and see who links to them - the more backlinks from generally trusted authorities (see above) and other highly ranking websites they have, the more likely their Trustrank is high too.

Finally, it’s worth checking their WHOIS records and find out who the site belongs too, when it was registered, and if there are any other domains assosiated with the same owner, check on them to make sure they do not look like spam websites.

Implication. You should try to get as many backlinks from Trusted domains as possible. Just a few backlinks from highly trusted websites may overwhelm the effect of thousands of links from ordinary sites. So, do not waste your time building just any kind of links, better concentrate on acquiring links from trusted domains by either link bait or by requesting a link directly from the owner or try placing your product in Apple app store.

Outbound links

Background. There is also so called Reverse Trust effect - when you link to spam websites or sites that themselves intensively link to spammers, your TrustRank is reduced and so are your ranking positions in SERPs.

Implication. Avoid linking to spamming websites or any kind of websites you suspect of linking to spam. If unsure, check backlinks of the suspected websites in Yahoo! (type link:www.website.com in Yahoo! replacing website.com with the URL of suspected domain)

Domain registration history

Background. To derive your TrustRank Google also checks your registration info - name, email, address, phone number etc. - to see if your are associated with (own) any other domains and whether websites on those domains have been involved in any spam activity, black hat SEO or any other unethical practices.

If they have, Google will take a note of this by lowering your trust rank and making all your new domains to pass through the sandbox filter, before they can achieve any sensible rankings. Even if you are not caught in any of those activities and your reputation is uncertain to Google,  your new domains are still bound to go through the sandbox stage.

Implication. Avoid engaging in any unethical activity that can undermine your Trust, especially if your reputation is clean and unmarked. Dont’ stain it -  save it for the better future to come. If you gain high enough Trust with Google, in the future your new domains may skip the sandbox effect completely.
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Flashcard set info:
Author: samcherry
Main topic: SEO Konstanz
Topic: SEO
School / Univ.: University of Tennessee
City: Knoxville
Published: 13.11.2019
 
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