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All main topics / Management / MKT1 / MKT
36
5. When a brand has achieved an impressive reputation for loyalty, performance, and
     quality, it can be said to have:
     a.  brand endurance.
     b.  brand equity.
     c.  brand bonding.
     d.  brand prestige
b
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Flashcard info:
Author: mariagrau25
Main topic: Management
Topic: MKT1
Published: 07.04.2010

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