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All main topics / BWL / International Marketing Management / imm
18
Rising Sun is a Japanese trading company that co-ordinates a complex manufacturing network that utilizes thousands of small companies selling through the firm's distribution network. Rising Sun is an example of a:

a)financial keiretsu

b)horizontal keiretsu

c)production keiretsu

d)sales- distribution keiretsu
d
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Flashcard info:
Author: Kealein
Main topic: BWL
Topic: International Marketing Management
School / Univ.: Hanze Hogeschool
City: Groningen
Published: 09.11.2010

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