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All main topics / Economics / Marketing / Mark 3000 Exam 2
10
What is a focus group?
7-10 people participate in a group setting led by a moderator.  Incentives are usually offered.  Often used to gauge customer response to a product or promotion or brainstorm new ideas or concepts.
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Flashcard info:
Author: savhighsmith
Main topic: Economics
Topic: Marketing
School / Univ.: UGA
City: Athens
Published: 14.12.2010

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