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MIS 600 Topic 8 Discussions GCU
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MIS 600 Topic 8 Discussions GCU

MIS 600 Topic 8 DQ 1
In order to identify a target demographic for a credit card, your analysis results show that you will only receive a high initial return by marketing to low-income families with a high debt-to-income ratio. The data also state that those in this demographic tend to lose their homes after their debt-to-income ratio goes above the point to which you are planning to market. Should you market to this group knowing this information? What are potential implications in either case?
Tags: MIS 600, MIS 600 Topic 8, MIS 600 Topic 8 Discussions GCU
Source: https://mindsblow.com/product/mis-600-topic-8-discussions-gcu/
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Flashcard info:
Author: CoboCards-User
Main topic: Education
Topic: Education
School / Univ.: devry university
City: UK
Published: 12.02.2020

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