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34
4) Set Strategic Direction
For specific product lines, what three options must you consider? How do you decide on an option?
For specific product lines, what three options must you consider? How do you decide on an option?
Product lines:
Grow by increasing resources
Consolidate by decreasing resources
Hold by maintaining the current level
How do you decide?
Using portfolio analysis: notably the BCG Matrix
Grow by increasing resources
Consolidate by decreasing resources
Hold by maintaining the current level
How do you decide?
Using portfolio analysis: notably the BCG Matrix
Flashcard info:
Author: savhighsmith
Main topic: Economics
Topic: Marketing
School / Univ.: UGA
City: Athens
Published: 14.12.2010