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All main topics / BWL / International Marketing Management / imm
5
The process of evaluating the uncontrollable elements in an internationalmarketing program is frequently attended by:

  a) cultural shock

b) political shock

c) economic shock

d) all statements are correct
d
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Flashcard info:
Author: Kealein
Main topic: BWL
Topic: International Marketing Management
School / Univ.: Hanze Hogeschool
City: Groningen
Published: 09.11.2010

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