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16
What are the five steps of creating an Advertising Campaign?
1. Develop Goals and Objectives
2. Identify Product benefits
3. Develop and evaluate advertising appeals
4. Execute the message
5. Evaluate the campaign
2. Identify Product benefits
3. Develop and evaluate advertising appeals
4. Execute the message
5. Evaluate the campaign
Flashcard info:
Author: savhighsmith
Main topic: Economics
Topic: Marketing
School / Univ.: UGA
City: Athens
Published: 17.11.2010