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All main topics / Corporate Communications / Media Relations / Corporate Communications 2

Systematisierung der Media Relations: Welche Kategorien bestehen und welches sind Inhalte davon?

1. Pull
-> Internet & Social Media: Dialoggruppe holt sich Infos

2. Push
-> Fremde Medien: Pressearbeit (Print, Radio, TV, Online)
-> Eigene Medien: Extern & Intern (Corp. Publishing)

-> Unternehmen pusht Infos

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Flashcard info:

Author: Dennys

Main topic: Corporate Communications

Topic: Media Relations

School / Univ.: HTW Chur

City: Chur

Published: 17.06.2013

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