This flashcard is just one of a free flashcard set. See all flashcards!

Transaktionaktionsmarketing
- inside-out
- Information
- 4P: Product, Price, Promotion, Place
- 5P: Personal
- Push-Marketing

Relationship Marketing
- outside-in
- 3 R:
Recruitment (Kundenakquisition)
Retention (Kundenbindung)
--Recovery (Kundenrückgewinnung)
- Pullmarketing / Dialog