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Problem recognition
gap between current state and desired state
of difference is significant - then problem recognition
3 stages
no problem: acutual stage is ok, ideal is a little bit higher
opportunity recognition: big gap between actual and ideal (buy a car
need recognition: actual state decreases, (car running out of petrol)
of difference is significant - then problem recognition
3 stages
no problem: acutual stage is ok, ideal is a little bit higher
opportunity recognition: big gap between actual and ideal (buy a car
need recognition: actual state decreases, (car running out of petrol)
Karteninfo:
Autor: CoboCards-User
Oberthema: HTW Consumer Behaviour
Thema: Marketing
Schule / Uni: HTW Chur
Ort: Chur
Veröffentlicht: 17.01.2015