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All main topics / HTW Consumer Behaviour / Marketing / Consumer Behaviour
Problem recognition
gap between current state and desired state
of difference is significant - then problem recognition

3 stages

no problem: acutual stage is ok, ideal is a little bit higher
opportunity recognition: big gap between actual and ideal (buy a car
need recognition: actual state decreases, (car running out of petrol)
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Flashcard info:
Author: CoboCards-User
Main topic: HTW Consumer Behaviour
Topic: Marketing
School / Univ.: HTW Chur
City: Chur
Published: 17.01.2015




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