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Alle Oberthemen / Business / Public Relations

APR (202 Karten)

Sag Danke
3
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Types of publics (Grunig)
Nonpublics - issue has no effect
Latent - not aware (easier to change)
Aware - understand the issue but hasn't acted
Active - are doing something

Think: NALL
Tags: Theory
Quelle:
27
Kartenlink
0
What is the agenda-setting process?
A fluid, dynamic attempt to get the attention of the media, the public, and/or policy makers
Tags: Theory
Quelle:
28
Kartenlink
0
What is the agenda-setting process?
A fluid, dynamic attempt to get the attention of the media, the public, and/or policy makers
Tags: Theory
Quelle:
145
Kartenlink
0
the Diffusion process
1) explains how people adopt or reject change

2) reveals why major change is not accomplished  in a brief time

3) reveals why it cannot be accomplished through news media alone

4) emphasizes why channels of interpersonal communication are the most effective
Tags: Theory
Quelle:
148
Kartenlink
0
What aspect of a campaign is very important to diffusion?
word of mouth

If targeted audiences aren't talking about what they've read or seen, the process is stunted.
Tags: Theory
Quelle:
149
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What are the five ways people are categorized in diffusion?
Innovators - do it first

Early adopters - most important group influential

Early majority - also important influence

Majority - at the tipping point, has diffused

Nonadopters - laggards
Tags: Theory
Quelle:
150
Kartenlink
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What 3 factors move latent publics?
Recognize there is a problem

See themselves as limited

See themselves as being involved
Tags: Theory
Quelle:
Kartensatzinfo:
Autor: Erin
Oberthema: Business
Thema: Public Relations
Veröffentlicht: 19.11.2011
 
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