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Boosted posts are a little less complex than Facebook ads and are easier to get a handle on. Boosted posts have one key benefit over Facebook ads: Free Audience Research. A Facebook Ad or Sponsored post is all done inside of Facebook’s Ad Manager and you get tons of more options as well as different types of campaigns you can run with different types of outcomes as well.

Facebook is a powerful social media platform that offers a lot of benefits for marketers. It is a great way to connect with new and old clients and reach a wide audience. With Facebook marketing, you can share content, promote your business, and get insights into your followers. However, there are some limitations when it comes to marketing on Facebook. You need to be careful not to violate Facebook’s Community Standards or you risk getting your account banned. It can also be hard to reach people organically on Facebook if they do not follow you back.