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All main topics / Business Economics / Marketing / Marketing
Classifying products
Consumer product
Product bought by final consumer for personal consumption.

Convenience product
Consumer product that customers usually buy frequently, immediately, and with a minimum of comparison and buying effort.

Shopping product

Consumer product that the customers, in the process of selection and purchase, characteristically compare on such bases as suitability, quality, price, and style.

Specialty product

Consumer product with unique characteristics or brand identification for which a significant group of buyers is willing to make a special purchase effort.

Unsought product

Consumer product that the consumer either does not know about or knows about but does not normally think of buying.

Industrial product
Product bought by individuals and organizations for further processing or for use in conducting a business.
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Flashcard info:
Author: Elisa
Main topic: Business Economics
Topic: Marketing
School / Univ.: Hanze Hogeschool
City: Groningen
Published: 14.02.2010




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