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All main topics / Business Economics / Marketing / Marketing
Company and Product costs

Cost based pricing

Setting prices based on the costs for producing, distributing, and selling the product plus a fair rate of return for its effort and risk.

Cost-plus pricing

Adding a standard markup to the cost of the product.

Break-even pricing (target profit pricing)

Setting price to break even on the costs of making and marketing a product; or setting price to make a target profit.
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Flashcard info:
Author: Elisa
Main topic: Business Economics
Topic: Marketing
School / Univ.: Hanze Hogeschool
City: Groningen
Published: 14.02.2010




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