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10
9. With respect to setting pricing amounts, the belief that individual digits in a
product’s price have symbolic and visual qualities that should be considered in setting
price is linked to:
a. psychological pricing.
b. promotional pricing.
c. symbolic pricing.
d. psychographic pricing.
product’s price have symbolic and visual qualities that should be considered in setting
price is linked to:
a. psychological pricing.
b. promotional pricing.
c. symbolic pricing.
d. psychographic pricing.
a
