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All main topics / Designtheorie / Information Design / Design Theory
"Design Storytelling of Vollmer": Combine Telling + Business
- getting to a core of a story by the 5 W–Questions

Consumers stories:
how a product / service story is told, can influence todays and futures success of a product / service

e.g. Employees interactions define brand story through personal interaction with customers

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Flashcard info:
Author: Anna Mar
Main topic: Designtheorie
Topic: Information Design
School / Univ.: Macromedia Hochschule
City: Hamburg
Published: 08.07.2014




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