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12
What is the AIDA concept and why is it useful?
It is the four step process for achieving promotional goals.
The steps are:
Attention
Interest
Desire
Action
The steps are:
Attention
Interest
Desire
Action
Flashcard info:
Author: savhighsmith
Main topic: Economics
Topic: Marketing
School / Univ.: UGA
City: Athens
Published: 17.11.2010