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All main topics / Business Economics / Marketing / Marketing
Major Brand decisions

Brand’s positioning must be continuously communicated to consumers (advertising, personal experiences with the brand, word of mouth, company web pages)

Company needs to train its people to be customer centred (employees have to life the brand)

Company needs to periodically audit its brands strengths and weaknesses (SWOT)
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Flashcard info:
Author: Elisa
Main topic: Business Economics
Topic: Marketing
School / Univ.: Hanze Hogeschool
City: Groningen
Published: 14.02.2010




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