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All main topics / HTW Consumer Behaviour / Marketing / Consumer Behaviour
influence by reference groups
informational knowledge
utilitarian sourroundings, what do others do?
value-expressive having a certain image, how do you want to be seen

high complexity and risk leed to high influence trough refernce groups
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Flashcard info:
Author: CoboCards-User
Main topic: HTW Consumer Behaviour
Topic: Marketing
School / Univ.: HTW Chur
City: Chur
Published: 17.01.2015




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