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76
progressive learning model
how people adopt to new culture
-the faster the more exposed to it
-mix old and new culture
ppl who have strong ethnic identification:
- negative attitude for new culutre
- media in native language
- loyal to certain brands
- most time prestige brands
- buy brands that advertise to their ethnic group
-the faster the more exposed to it
-mix old and new culture
ppl who have strong ethnic identification:
- negative attitude for new culutre
- media in native language
- loyal to certain brands
- most time prestige brands
- buy brands that advertise to their ethnic group
Flashcard info:
Author: CoboCards-User
Main topic: HTW Consumer Behaviour
Topic: Marketing
School / Univ.: HTW Chur
City: Chur
Published: 17.01.2015