This flashcard is just one of a free flashcard set. See all flashcards!
3
Undifferentiated (mass) marketing
A market-coverage strategy in which a firm decides to ignore
market segment differences and go after the whole market with
one offer.
Flashcard info:
Author: Elisa
Main topic: Business Economics
Topic: Marketing
School / Univ.: Hanze Hogeschool
City: Groningen
Published: 14.02.2010