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(Behaviour Control)

Control through a system of rules and standard operating procedures (SOPs) that shapes the behaviour of divisions, functions and individuals.

Advantages:
- Rules and SOPs tell the worker what to do (standardized actions)
so outcomes are predictable.
- Rules contain the results of learning through experience

Disadvantages:
- There is still a need for output control to correct mistakes.
- Rules easier to make than discard, leading to bureaucratic “red tape” and
slowing organizational reaction times to problems.
- Firms become too standardized and lose flexibility to learn, to create new ideas and solve to new problems.