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19
Demographic Segmentaion
Age
Gender
Family size- 1-2; 3-4, 5+
Family life cycle-young, single; (un)married with(out) children etc.
Income- under 20.000€, 20.000-30.000€, ..., 250.000 and over
Occupation- Professional and technical; manager, officals and proprietors; sales, crafspeople; supervisors; farmers; retired; students etc.
Education Grade shool.. high school graduate, college etc.
Religion
Race- Asian, Hispanic, Black, White
Generation- Baby boomer, Generation X, Millenials
Nationality
Gender
Family size- 1-2; 3-4, 5+
Family life cycle-young, single; (un)married with(out) children etc.
Income- under 20.000€, 20.000-30.000€, ..., 250.000 and over
Occupation- Professional and technical; manager, officals and proprietors; sales, crafspeople; supervisors; farmers; retired; students etc.
Education Grade shool.. high school graduate, college etc.
Religion
Race- Asian, Hispanic, Black, White
Generation- Baby boomer, Generation X, Millenials
Nationality
Flashcard info:
Author: Elisa
Main topic: Business Economics
Topic: Marketing
School / Univ.: Hanze Hogeschool
City: Groningen
Published: 14.02.2010