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30
The following are prerequsisits for successful piggybacking EXCEPT;
a. the product fits existing sales/ distribution channels
b. the product offers an attractive margin
c. the product is totally unrelated to the company's product line
d. the product is likely to be successful and profitable
a. the product fits existing sales/ distribution channels
b. the product offers an attractive margin
c. the product is totally unrelated to the company's product line
d. the product is likely to be successful and profitable
c
Flashcard info:
Author: CoboCards-User
Main topic: BWL
School / Univ.: Hanze Hogeschool
City: Groningen
Published: 09.11.2010