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49
The first step in International marketing is ALWAYS;
a. adapting the marketing mix to target markets
b. developing the marketing plan
c. evaluation of potential markets
d. implementation and control
a. adapting the marketing mix to target markets
b. developing the marketing plan
c. evaluation of potential markets
d. implementation and control
c
Flashcard info:
Author: CoboCards-User
Main topic: BWL
School / Univ.: Hanze Hogeschool
City: Groningen
Published: 09.11.2010